![]() Īuto Trader developed its mobile offering further from March 2010, releasing applications enabling users to search for vehicles on iOS, Android and Windows Mobile devices using augmented reality features. ![]() mobi site, and in July 2009, separate versions for differing handset capability levels were released. 21st century and evolution to digital only Īuto Trader launched a mobile website in 2002, initially using the WAP protocol. īritish international investment firm BC Partners bought a stake in the business from John Madejski in July 1998 for £260m then Guardian Media Group, who had acquired Automart in 1982, merged that business with Hurst Publishing in May 2000 so creating Trader Media. uk quickly became the most popular automotive website in the United Kingdom, by 2009 attracting 10.3 million unique users per month, on average. ![]() Consumers could search for cars and other vehicles using their postcode. The company launched a website, .uk, in 1996, giving people the ability to buy or sell a car online. The first title was followed by the publication of a second one, Southern Auto Trader. Initially, the magazine advertised anything and everything, from houses to cars and even aircraft, but it soon narrowed its focus to vehicles and was rebranded Auto Trader in 1988. Realising the potential of the idea, together with his business partners Paul Gibbons and Peter Taylor he founded Thames Valley Trader in 1977. Whilst on holiday in Florida, Madejski had seen a car sales magazine that included pictures of the vehicles on sale. Auto Trader founder, John Madejski, pictured in 2009
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